About Us

About SARUNA

Hello and welcome to my store! I am Saruna, owner of the brand, but also the person. My goal is to spread happiness and joy through my products by sharing my love for arts and crafts in sustainable and natural ways. I love spending my time creating products for SARUNA and when I’m not doing that, I am making content on Twitch as a variety streamer.

KALA, an illustrator located in Toronto, Ontario who works with digital or traditional medium like acryla-gouache

About KALA

KALA is an Polish illustrator based in Toronto, Ontario.

Her work has been influenced by European cartoons from the early 1900s that she watched growing up like Krecik, Koziołek Matołek, Wilk i Zajac and more. Later on, she was introduced to the world of anime and manga which shaped the semi graphic style of her artwork and her interest in character design and illustrated books. She creates her illustrations using either digital or traditional medium like acryla-gouache. She and I are childhood friends and we recently reconnected over our love for art! She has always been a huge inspiration to me and I am happy to share her products with you.

What Does SARUNA Mean?

The name Saruna was created from a blend of “Sakura” and “Luna” and it has been my online persona for as long as I can remember. Sakura, the Japanese word for cherry blossoms, and Luna, the Latin word for moon, signify my identity as a Taiwanese-Canadian. Taiwan is heavily influenced by both Chinese and Japanese culture, and growing up in Taiwan, cherry blossom season was always my favourite time. When my family immigrated to Canada, we took a road trip through British Columbia and Alberta. While the rest of the family was asleep, we drove past a small pack of wolves resting on the cliff. It was a magical moment that I will never forget. As wolves are heavily tied to the moon, Luna became my second favourite name. You can also see why all three of these elements are present in our logo!

How Did SARUNA Get Started?

When I was little, I collected pop cans for the 5-cent recycling program at convenience stores. I even searched for rocks and painted them into animals to sell on my front lawn. Needless to say, I have always wanted to own a business. After graduating from the University of Waterloo, I saved up money working at a 9 to 5 job and made the full-time leap in January 2020! There’s nothing I would rather do than work as an entrepreneur and a content creator.

About SARUNA Products

I have a vast amount of interests and hobbies, and I love trying new things. To be perfectly candid, I only make products that make me happy. To date, my favourites have been creating soaps, candles, and paintings. I find the process very relaxing and therapeutic, and the end results give me endless joy. For my bath works line, I use essential oils and all-natural ingredients unless otherwise requested. As I suffer from eczema, I try to make bath products that are suitable for my sensitive skin. To avoid headaches, I make my candles with soy wax and I ensure that all the fragrances used are paraben-free and phthalates-free. All my products are made in small batches straight out of my kitchen!

What’s Twitch?

Twitch is an online live-streaming platform for gaming, creative, and vlogging content. I stream as a variety streamer under Saruna, my online persona. That means that I am either painting and chatting with my community or playing a wild variety of games. All of this is done in real-time interaction with my community, Saruna’s Wolfpack. I have been streaming on Twitch since 2014 and it’s been the gateway into my creative endeavours. My community was the one that encouraged me to expand my love for arts and crafts, which is how SARUNA came to be.